Luxury appliance brand Monogram executed a multi-year partnership with award-winning actor and entrepreneur Gwyneth Paltrow. The founder of Goop chose the Monogram line in her own homes and into her culinary approach. Paltrow collaborated with her architect and designer and outfitted her LA and Santa Barbara homes with Monogram luxury appliances which will be revealed later this year. The collaboration will also highlight Paltrow’s own recipe content series created in her new kitchens.
As a Monogram spokesperson she will represent the brand throughout 2022 at industry events, brand activations and with featured content on social channels.
“The focal point of our household is always the kitchen. It’s where I cook weekend brunches for our extended, modern family and where we catch up with our kids after a long day,” said Paltrow. “With Monogram, we found a kitchen that’s both a workhorse and beautiful. It fits seamlessly into the aesthetic of our home.”
Julie Burns, executive director of Monogram was quoted, “Gwyneth personifies the Monogram brand with her sophisticated taste in design that’s paired with a practical perspective of luxury integrated into everyday life.” as we embark on a wellness journey for our consumers.
