It is so nice to see that companies like Maytag are making a difference. They believe dependability starts with ensuring that all Americans have access to most basic needs. They believe access to nourishing and healthy food is one of the most important needs of children.
The Maytag® Feel Good Fridge program is a collaboration with Boys & Girls Clubs of America They will be placing Maytag® refrigerators in select Boys & Girls Clubs in underserved communities across the country. The purpose-driven initiative is launching with ten fridges with a goal of 30 Clubs by early 2022. The program is intended to help create thriving communities that children and their families can consistently depend on.
Kelly Roche, brand manager for Maytag was quoted, “We’re delighted to help provide children with this access by placing our Feel Good Fridges at the Boys & Girls Clubs, proudly expanding on our nearly 20-year relationship with the organization.”
In addition to providing the refrigerators, Maytag is providing Boys & Girls Clubs of America a small grant to help fill the Feel Good Fridges with healthy food. The Clubs will also leverage their local relationships to keep the fridges full of healthy options for kids and their families. It was reported they estimated that each Maytag® Feel Good Fridge will help provide healthy food to an estimated 130 Club kids each day. Club kids and teens will customize the fridge with Maytag decals, which suggest healthy food choices and healthy eating tips to support Boys and Girls Clubs’ existing Healthy Habits curriculum.
