A new brand under Starship Electronic Commerce Company, called Kunchi Group, just introduced their newest brand CYETUS to the small kitchen appliance arena. Origianlly founded in Hong Kong their California office seeks to elevate the current customer’s kitchen experience with high-quality and high-performing products that included toasters to coffee appliances.
The original design manufacturing has over 20 years of experience. Their mission is to support new designers in actualizing products based on consumer insights and emerging trends.
Their brand was launched the first collection of premium home appliances to the global market last month
Ralph Chen, Chief Marketing Officer, Kunchi Group reported the first collection from CYETUS focuses on entry level appliances. They are collaborating with leading industrial design firms and the best designers in the industry who have worked with brands such as General Electric and Philips.
The name Cetus, comes from a constellation in Greek mythology — a sea monster, which sparked the idea for creating CYETUS. The brand transformed the spelling and image from sea monster to a whale to inspire strong, calm and cozy feelings.
