Samsung has added limited-edition panel art in collaboration with artist Alex Proba to its collection of exclusive Bespoke designs. Through past collaborations with artists Thibaud Hérem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke appliances were transformed into statement pieces as these artists explored the limits of Bespoke’s customizability.
The Proba panels are on display at Samsung 837 in New York and the flagship Samsung Electronics store in Seoul, and limited editions are available for purchase in the U.S. Proba’s exclusive designs for the Bespoke 4-Door Flex refrigerator are now available for consumer homes.
“My work explores joy and happiness using colorful patterns and shapes inspired by nature,” said Proba. “Designing for Samsung’s Bespoke refrigerator was a new adventure for me, and a way for my art to transcend traditional mediums — bringing vibrant color with abstract patterns to unexpected places.”
Proba is the founder of Brooklyn a Portland-based design studio. The partnership began when she was invited to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s Meatpacking district, it is a showroom where visitors can enjoy interactive experiences including virtual reality exhibitions, music performances and design installations.
MH Bu, Head of Design Team was quoted, “Our Bespoke collaborations serve as a gateway for exploring aspirational design, transforming standard home appliances into art. It’s always exciting partnering with artists to see what their creativity will bring to the Bespoke line and how it can reimagine home designs around the world.”
