In today’s world, reputation management is more important than ever because five star reviews help drive your reputation. Positive customer reviews is one of the most powerful marketing tool for any business. Great reviews can really help influence a potential customer to book your services over another appliance repair company.
If reviews aren’t part of your current marketing strategy, it should be and here’s why. Referrals are great but many times you can’t find one for a good appliance repair company. Advances in technology also make it easy for anyone to start an appliance repair business. What this means for you is, you need to stand out from the competition with positive reviews.
The biggest online review sites to consider are the following:
· Google Reviews
· Facebook Reviews
· Yelp
There are different the strategies to build reviews, some easier than others. While these three are the biggest review sites, you may want to focus on just one. The advantage to concentrating efforts to Google is it could also help your search rankings too.
When your techs provide great service, teach them to ask for the reviews while in person. It is natural when they are wrapping up and see that the customer is happy with the repair. Have them mention how much it would mean if they would consider sharing their experience with an online review. Some companies find it easy to send a follow-up with an email and include a link to make it quick and easy.
One of the easiest and best ways to get instant reviews is with apps like iWallet. It is a payment app that’s has a reputation management solution built into the payment process. The app includes reputation management at no extra charge. After payment is made the thumbs up/down technological is shown to the customer. When selected it take you directly to Google. The process to manage consumer feedback is streamline, quick and shows immediately on Google.
Starting a review base can seem silly but in this modern market place, managing consumer feedback is something all businesses need to do to stand out from the competition.
